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The Many Benefits of Holiday Shop Local Campaigns

When it comes to the holidays, small business owners have a lot on their plate. There are endless tasks to complete to get ready for the busy season, from crafting marketing plans to preparing inventory. However, one important task that often gets overlooked is creating a holiday shop local campaign. While it may seem like an insignificant task, these campaigns can be tremendously beneficial for businesses. In this blog post, the Carson Valley Chamber of Commerce explores some of the key benefits of running a holiday shop local campaign. So if you're feeling overwhelmed and stretched thin this season, don't worry - a little bit of extra effort can go a long way towards helping your business thrive!


Kick-Starting Your Holiday Shop Local Campaign


One of the best things about holiday shop local campaigns is that they're relatively easy and inexpensive to set up. All you need is a little bit of planning and some creativity. To get started, choose a catchy name for your campaign and design some promotional materials. Then, start reaching out to other local businesses to see if they're interested in participating. The more businesses you can get on board, the better!


Promoting Your Holiday Shop Local Campaign


Once you have everything in place, it's time to start promoting your campaign. You can do this by distributing flyers and posters around town, talking up the campaign on social media, and even running ads in local newspapers or on radio stations. If you want to go all out, you could even host an event to kick off the campaign. Just make sure that everyone knows that it's a holiday shop local event!


Rewarding Loyal Customers Who Shop Local During the Holidays


As an added incentive, why not offer special rewards to customers who participate in your holiday shop local campaign? This could be anything from discounts on their purchases to entering them into a prize drawing. Something as simple as this could be just what it takes to convince someone to do their holiday shopping at your business instead of at a big box store. And remember, loyal customers are more likely to continue shopping with you long after the holidays are over, so now could be a good time to launch a customer loyalty program.


Collaborating With Other Local BusinessesThrough Joint Marketing And Hosting Events


Collaborating with other businesses is another great way to promote your holiday shop local campaign. One way to do this is by joint marketing, such as co-branding your promotional materials or teaming up for social media postings. You could also collaborate by hosting events together. For example, you could team up with a few other businesses to host a holiday open house where shoppers can enjoy refreshments, music, and exclusive discounts. This is a great way to attract attention and get people excited about supporting their local community during the holidays.


Another great marketing strategy involves creating a gift guide to promote local shopping. You could also invite other local businesses to contribute. Start by creating a Word document full of sales info and  high quality product images, then use this free tool to convert Word to PDF. From there, you can send your gift guide to your email lists and make it downloadable directly from your website. Any other businesses that participate can do likewise, which will do wonders for increasing business and getting the word out.


Use Your Holiday Shop Local Campaign To Support A Charity During The Holidays


Giving back is one of the best parts of the holidays, so why not use your holiday shop local campaign as an opportunity to support a worthy cause? There are many ways to do this, such as donating a portion of sales to charity, setting up collection bins for items like food or toys, or even volunteering your time at a local soup kitchen or homeless shelter. Whatever you decide to do, make sure that your customers know that their purchase is going towards making someone else's holiday season a little brighter.


As you can see, there are many benefits to running a holiday shop local campaign at your business. Not only will it support your community and strengthen the local economy, but it's also an excellent way to attract new customers and reward loyal ones! So what are you waiting for? Get started planning your campaign today!


Connect with and learn from other local business leaders by joining the Carson Valley Chamber of Commerce.